BBL — Beyond Basic Labs Beyond Basic Labs · Brand Portfolio

One brand. Six product lines. Cleaning solved.

BBL by Natex covers everything from your laundry basket to your kitchen sink. 45+ SKUs across six lines. All formulated for Egyptian homes.

BBL product range — Ninja Gel, OxiActive, Daily Dishwash, Laundry Power
Basics Ninja OxiActive Calma Fresh BBL Home Why BBL?
Everyday Home Care

BBL Basics

The foundational range

Reliable, effective, everyday cleaning for the whole home. Built for daily use in every Egyptian household.

daily household usefamily homesapartments
Laundry Gel
Standard & concentrated
Refill Available
Fabric Softener
Multiple fragrances
Refill Available
Dishwashing Liquid
Standard & concentrated
Refill Available
Glass & Surface Cleaner
Streak-free formula
Refill Available
Multi-Surface Spray
All surfaces safe
Refill Available
Bleach & Disinfectant
Hospital-grade formula
Refill Available
Concentrated Performance

BBL Ninja

3-5x more concentrated

Our concentrated, high-performance line. Ninja formulas are 3-5x more concentrated than conventional products.

savvy consumerssmall apartmentsheavy-use households
Ninja Gel — Spring Fresh
3x concentrate
In Store
Ninja Gel — Citrus Burst
3x concentrate
In Store
Ninja Gel — Lavender
3x concentrate
In Store
Ninja Gel — Ocean Mist
3x concentrate
In Store
Ninja Gel — Oud Black
3x concentrate
In Store
Ninja Gel — Rose Garden
3x concentrate
In Store
Ninja Gel — Unscented
3x concentrate · fragrance-free
In Store
Drop-By-Drop Fragrance Booster
Laundry additive
In Store
Super Power Foam Spray
Multi-surface foam
In Store
Ninja Hand & Dish
2-in-1 formula
Refill Available
Daily All-Purpose Cleaner
Kitchen to bathroom
Refill Available
Fabric Stain Treatment

BBL OxiActive

OxiActive Formula

Engineered for Egyptian fabrics and washing conditions. Tackles grease, sweat, grass, food, and colour bleed.

families with childrensportswearwhites
OxiActive Stain Remover
Liquid formula
In Store & Online
OxiActive Stain Remover
Sachet format
In Store
Color Protect Booster
Prevents colour bleed
In Store
White Brightener
Restores brilliant whites
In Store
Personal Care

Calma

Skin-friendly formulas

Gentle yet effective personal care. From hand wash to sanitiser — everything your bathroom needs.

bathroomsguest spacespersonal hygiene
Hand Wash
Assorted fragrances
Refill Available
Shower Gel
Moisturising formula
In Store & Online
Bar Soap
Classic & antibacterial
In Store
Antibacterial Hand Sanitiser
Gel formula · 70% alcohol
In Store & Online
Fabric & Air Care

BBL Fresh

Long-lasting freshness

Keep fabrics smelling fresh between washes and fill every room with long-lasting scent.

wardrobesliving roomscars
Fabric Refresher Spray
Between-wash freshness
In Store & Online
Air Freshener — Regular
Long-lasting room scent
In Store & Online
Air Freshener — Intensive
Heavy-duty formula
In Store
Dryer Sheets
Anti-static + fragrance
In Store
Household Essentials

BBL Home

The practical essentials

Everything you need to keep a home running smoothly.

kitchenhome organization
Garbage Bags
Assorted sizes
In Store & Online
Microfibre Cleaning Cloths
Pack of 5
In Store
Kitchen Roll
3-ply absorbent
In Store
Sponges & Scrubbers
Non-scratch kitchen safe
In Store
Why BBL

Why buy BBL?

🧪
Natex-Formulated & Quality Controlled

All formulas developed and quality-controlled in-house. No white-labelling.

♻️
Regular, Bulk, and DVM Refill

Available in bottles, bulk containers, and refill via DVM. You choose.

🌊
Safe for Egyptian Water Systems

Formulated specifically for local water and septic systems.

⚗️
No Fillers. No Cheap Extenders.

What you pay for is what you get — active ingredients that clean.