Beyond Basic Labs · by Natex Group
Clean.
Smarter.
Faster.
Egypt's leading refillable cleaning & hygiene brand. Built for Egyptian homes, distributed across 20+ BBL Stations — refill in under 60 seconds.
Built to break the Packaging Penalty.
Natex is an Egyptian FMCG manufacturer specializing in home care, personal care, and household essentials. We are the makers of BBL — Beyond Basic Labs — Egypt's leading refillable cleaning and hygiene brand.
Built on a simple but disruptive idea: you should pay for the product, not the packaging. Our manufacturing roots give us tight control over quality and cost — our DVM network gives you a direct line to both.
Up to 30% of what you pay for a bottle of detergent covers the plastic bottle — not the product inside. Natex built a smarter system to eliminate it entirely.
45+ products across 6 lines
IoT-enabled DVM network
National franchise expansion 2026
One brand. Six lines.
Cleaning solved.
The foundational range. Reliable, effective, everyday cleaning for the whole home.
View line →3–5× more concentrated than conventional products. More power, less waste.
View line →OxiActive formula engineered for Egyptian fabrics and washing conditions.
View line →Gentle yet effective personal care with skin-friendly formulas.
View line →Keep fabrics fresh between washes with long-lasting room scent.
View line →The practical essentials that complete your cleaning routine.
View line →
Stop buying packaging.
Start buying product.
Our smart Detergent Vending Machines (DVMs) are IoT-enabled refill stations. Bring your bottle, fill at ±1% precision, save up to 30% per litre.
Walk up to any BBL DVM station
Select product and quantity on the touchscreen
Pay by cash, card, QR code, or loyalty points
Fill your bottle in seconds — save up to 30%
Own a BBL Station. Build a business on refills.
Two franchise formats, B2B bulk supply, and national expansion underway in 2026. Get in early.
Complete retail concept with 45+ SKUs, 1–2 DVM stations, and IoT dashboard. Ideal for residential areas and high foot-traffic corridors.
Compact DVM-only station inside existing retail — supermarkets, petrol stations, pharmacies. Minimum 2 sqm.
Ready to partner
with Natex?
Contact our business development team today.